The reading room
Makhanas Unpacked
Specific businesses and the strategic choices that shape them.
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How Amul turns daily milk deliveries into a national business
Read the story ↗: How Amul turns daily milk deliveries into a national businessWhat makes the milk business worth understanding? Explore an everyday purchase through a nine-frame visual explanation and the full Makhanas Unpacked story.
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Why a sale can leave a technology distributor short of cash
Read the story ↗: Why a sale can leave a technology distributor short of cashA worked ₹10 lakh example explains a technology distributor’s cash gap, with Redington as an Indian business example.
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What’s actually different between instant coffees?
Read the story ↗: What’s actually different between instant coffees?Understand the ingredients, drying methods and manufacturing choices behind instant coffee, with CCL Products as an Indian business example.
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How Indian chemical makers moved beyond selling the molecule
Read the story ↗: How Indian chemical makers moved beyond selling the moleculeWhat does a customer buy from a chemical manufacturing partner? An explainer on process development, technology ownership and demand risk.
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How Fevicol travelled from the workshop into the home
Read the story ↗: How Fevicol travelled from the workshop into the homePidilite paired a practical carpenter relationship with household advertising, then asked furniture buyers to check for the brand.
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Inside a made-in-India device
Read the story ↗: Inside a made-in-India deviceWhat assembly, components and design contribute to India’s electronics industry.
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How Asian Paints built an advantage beyond paint
Read the story ↗: How Asian Paints built an advantage beyond paintAsian Paints made a complex product easier for dealers to sell. The advantage comes from connecting colour choice, stock and selling support. Competition tests what that…